Plan Overview


1. Preserve Agricultural Land and Soils, and Invest in Long-term Food Production
Scale up agricultural land conservation efforts
Develop an agricultural land trust
Expand climate-smart agriculture
Support coordinated efforts and collaboration to create a technical assistance & business assistance network for farmers and fishermen
Land Access; Preserving Farmland; Climate Mitigation; Land & Resource Use; Conservation & Land Management; Sustainable Agriculture; Agriculture & Food Production; Seafood & Fisheries; Training & Education, Agriculture; Farm & Producer Business Support

2. Increase the Viability of Local Farms, Fisheries, Food Businesses, and Workers
Support coordinated efforts and collaboration to increase the viability of local food businesses
Expand food system business support services
Encourage creative farm and fishery viability models
Increase community wealth building opportunities across the food system
Create peer-to-peer learning and networking opportunities
Good/Local Food Economies; Small Business Support; Good Food Governance; Food System Coordination; Alternative food distribution tactics; Labor/Food Workers; Land & Resource Use; Agriculture & Food Production; Farmer & Producer Business Support; Seafood & Fisheries; Training & Education, Agriculture; Workforce Development;

3. Scale Up Local, Sustainable, and Equitable Food Value Chains
Invest in aggregation, processing, storage, distribution, and marketing infrastructure
Develop producer collaboratives and food hubs
Increase local, sustainable, and equitable procurement by restaurants and retailers
Leverage the purchasing power of institutions
Supply Chain Infrastructure; Food Processing; Food Transport; Food Aggregation & Food Hubs; Food Storage; Producer Market Access; Good/Local Food Economies; Public Procurement; Food in Public Institutions; Equity & Justice;

4. Elevate Wages and Working Conditions, and Improve Career Pathways
Support coordinated efforts and collaboration to improve the lives of food system workers
Invest in food system jobs and career pathways
Labor/Food Workers; Workforce Development; Good Food Governance; Food System Coordination; Food Worker Wages; Training & Education; Food Safety; Worker Safety

5. Expand Integrated Nutrition and Food Security
Support coordinated efforts and collaboration to expand integrated nutrition and food security
Strengthen federal nutrition assistance programs
Strengthen local charitable food system
Invest in comprehensive food education in schools
Institutionalize food as medicine
Increase long-term economic security
Nutrition & Health; Food Security; Good Food Governance; Food System Coordination; Regional Collaboration; Food & Income Assistance (SNAP, WIC, etc.); Food Access (consumer); Food & Nutrition Literacy; Food as Medicine; Good/Local Food Economies; Purchasing Power (consumers); Equity & Justice;

6. Improve Community Food Environments
Support coordinated efforts and collaboration to improve community food environments
Expand land use policies and economic development incentives to encourage local food production and healthy food retail
Support the case for reparations
Promote food sovereignty
Good/Local Food Economies; Land Access; Land & Resource Use; Food Sovereignty; Regional Coordination; Equity & Justice; Food Availability; Nutrition & Health; Agriculture & Food Production; Sustainable Agriculture; Land & Resource Use; Food Aggregation & Food Hubs; Supply Chain Infrastructure; Legislation; Good Food Governance; Food System Coordination

7. Scale Up Food Waste Prevention, Recovery, and Recycling Initiatives
Coordinate efforts and collaboration to scale up food waste prevention, recovery, and recycling
Enable consumers to more easily minimize household food waste
Expand food waste prevention technical assistance
Scale up food recovery logistics
Support upcycling entrepreneurs
Increase food waste recycling efforts at all scales
Food Waste; Commercial Food Waste; Household Food Waste; Culture Shift (Good Food Movement); Training & Education, General; Community Outreach

8. Increase Leadership by Black, Indigenous, and People of Color Across the Food System
Increase community-led food system planning & policy efforts
Elevate voices of BIPOC people, places, and programs
Diversify food system leadership and Invest in BIPOC leaders
Democratize funding decisions

Good Food Governance; Legislation; Advocacy; Leadership/Staffing; Equity & Justice; Food System Coordination

9. Build a Local, Sustainable, and Equitable Food Movement
Support coordinated efforts and collaboration to build a local, sustainable, and equitable food movement
Reconnect urban and rural communities
Increase food system education and storytelling
Build community power

Good/Local Food Economies; Culture Shift (Good Food Movement); Public Messaging & Marketing; Community Outreach; School Curricula; Training & Education, General; Regional Coordination; Agriculture & Food Production; Good Food Governance; Food System Coordination

10. Plan for a Resilient Food System
Support coordinated efforts and collaboration to build a resilient food system
Partner with Indigenous communities
Create food system resilience plans
Strengthen the local food economy
Develop bold, flexible, and lasting sources of funding
Good/Local Food Economies; Regional Coordination; Food System Plan Implemenation; Good Food Governance; Funding & Investment Strategies; Equity & Justice; Food System Coordination; Emergency Response;

Plan Information

CategoryDatabase entry
Plan RegionSan Diego County
Publication Date2021
Reviewed by original authorYes
PDF attachmentView Full Report
Plan TitleSan Diego County Food Vision 2030
Author(s)San Diego Food System Alliance
Author Type Non-profit; Network
Region Type County
Funding Sources Foundations; Municipal Government; Individual Donors
FundersBroad alliance of donors, including foundations, private organizations, and County government. See p. 12 of the Overview for a full list.
Total Project BudgetApproximately $650k over the two year planning process.
Plan GoalsThe central goal was to develop a collective plan and movement for San Diego’s Food System. Including “movement” in the overarching goals was strategic, as they wanted to build a plan that was rooted in the community – one that members would feel ownership over, and that the San Diego Food Systems Alliance would then help steward forward together. 
The purpose is also to inform planning, policy, program, and investment opportunities.
In addition to the overarching goals, this plan cites three guiding goals and core values as “leveraging existing relationships and momentum, developing a framework, creating accountability, conducting research, engaging communities, and involving policymakers and funders” (pg. 46). 
Throughout the plan, strategies are guided by three goals: 
1. Cultivate Justice2. Fight Climate Change3. Build Resilience
Each goal is given exhaustive treatment in its own separate document (attached), and can be viewed here:
Intended AudienceThis document was written for and with the community to build a movement around a shared vision. Additionally, this document was written with funders & policymakers in mind, to best inform policies and resources (p.51). 
Plan Recommendation StructureThe plan lays out 3 goals (broad, overarching themes integrated throughout the recommendations) and 10 objectives (specific and actionable). Each objective has associated strategies. 
Objectives 1-4 cover farms, fisheries, food businesses, and workers.Objectives 5-7 cover food security, nutrition, and food waste.Objectives 8-10 cover racial equity and resilience in policy/programs. 
Notably, the plan Overview is a separate document from the in-depth recommendations. Each of the 3 goals and 10 objectives has its own separate report document (13 total), each of which offers pages of data, resources, and details about each sub-strategy. Each of these additional documents can be downloaded here:
Catalyst for PlanThis report builds upon three visions for the future of San Diego’s food, written by the 2010 San Diego Food System Working Group, in conjunction with UC Davis in their 2010 document, “Assessing the San Diego County Food System: Indicators for a More Secure Future” (attached). In 2011, San Diego Urban-Rural Roundtable released another set of recommendations entitled, “Final Recommendations of the San Diego Urban-Rural Roundtable” (attached), which “called for adopting and implementing a comprehensive set of food system policies, aligning and leveraging the political environment to support key federal, state and regional food and agricultural policies, and supporting the creation of a regional food system alliance” (p. 47), of which the San Diego Food System Alliance was created. 
Lastly, this new report builds upon the development of the County of San Diego’s 2019 report, “The State of the Food System” (attached), which explore the challenges and opportunities in San Diego’s food system.  
These are all important pieces of the history of the Alliance, and ultimately allowed them to recognize the need for a shared common vision that would guide the work as a region.
Creation ProcessThe process of the plan’s creation was built around a research and deep community engagement process. This plan builds upon 12 years of growing community momentum across San Diego’s food system, and incorporates over 3,000 community members into the articulation of goals and objectives.  
The plan’s process included comprehensive literature review and a review of other U.S. food systems plans (ending in a SWOT analysis of SD’s food system), in-depth analyses, hundreds of interviews, several focus groups, and broad community engagement, specifically tailored to communities and more importantly, priority communities that have been historically disinvested in, ensuring that the results of the vision reflected communities most impacted by inequities in the food system.
They structured their process based off of a “Collective Impact Strategy” to create an inclusive process that engages the full community, including people who produce, prepare, distribute, serve, and eat food. 
The central elements of this approach “include leveraging existing relationships and momentum, developing a framework, creating accountability, conducting research, engaging communities, and involving policymakers and funders” (p. 46).
Theoretical Framework(s) Employed  Collective Impact Framework
Theoretical Framework(s): Additional LiteratureTwo cited sources for building their Collective Impact Framework:
Cabaj, Mark and Lize Weaver, 2016, Collective Impact 3.0: An Evolving Framework for Community Change, Tamarack Institute, 
Kania, John and Mark Kramer, 2011, “Collective Impact,” Stanford Social Innovation Review,
Development Timeline2 years
Implementation StrategyUnspecified within the final version of plan.
Implementation Timeline9 years (by 2030)
Evaluation StrategyCo-launched the plan with a comprehensive digital dashboard that tracks specific metrics within each of the 10 objectives. That dashboard can be accessed here:
International Development Framework(s)None
Current Plan StatusActive
Government Adoption StatusAdopted
Government Adoption Status (Notes)Food Vision 2030 received wide support by the County of San Diego Board of Supervisors (see foreword in the report), including funding for its completion. Since its release, Food Vision 2030 has been adopted into the County of San Diego’s daily work, and continues to be utilized and referenced in policy making. In addition, the plan was endorsed and supported by many local electeds and agencies across the region (city councilmembers, mayors, agencies, etc.)
Supplemental Documents View Supplemental Documents